Privacy Policy

Last Updated: March 13, 2025

Becosmé (operating through becosmepro.com, referred to as the “Site,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our Site, purchase our products, or otherwise interact with our services (collectively, the “Services”). It also outlines your rights regarding your personal data and how you can exercise those rights. By using the Site or Services, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of our Site and Services.

Information We Collect

We collect personal information that you provide to us directly, information collected automatically about your use of our Site, and information from third parties. The types of personal information we collect include:

Information You Provide Directly:

When you engage with our Services (such as making a purchase, creating an account, contacting us, or filling out forms), you may provide personal details, including:

• Contact Information: Name, email address, phone number, and mailing/shipping address.
• Account Credentials: If you create an account, we collect username, password, and any security questions/answers.
• Order and Payment Details: Billing and shipping address, items purchased, and payment information (e.g. credit or debit card numbers and associated details). Payment information is processed via our payment processor for security – we do not store your full card number on our servers.
• Communications: Any information you send us in inquiries or customer support requests (which could include feedback, survey responses, or other details you choose to provide).
• Sensitive Information: We do not actively collect any sensitive personal information such as health or medical data, racial or ethnic origin, biometric data, etc., unless you provide it voluntarily (for example, if you mention health conditions in a question to customer support). We do not require any health information to purchase our products. If you do choose to share sensitive details, we will only use them for the specific purpose of addressing your inquiry or as otherwise permitted by law.

Information Collected Automatically:

When you visit or use our Site, we automatically collect certain information about your device and usage of the Site through cookies, pixels, and similar tracking technologies. This Usage Data may include:

• Device and Browser Information: IP address, browser type, device type, operating system, and device identifiers.
• Site Usage: Pages or products viewed, links clicked, time spent on pages, the page that led you to our Site, and overall navigation patterns.
• Cookies and Tracking Data: Unique identifiers from cookies or pixels that collect information about your interaction with the Site (see Cookies and Tracking Technologies below for more details).

Information from Third Parties:

We may receive personal information about you from third-party sources, including:

• Service Providers: Our e-commerce platform provider (Shopify) and other vendors collect information on our behalf to help us operate the Site. For example, Shopify stores account and order information, and our payment processors collect payment details to process your transactions.
• Analytics and Advertising Partners: We use third-party analytics tools (such as Google Analytics) and advertising partners that may collect information about your online activities on our Site and other sites over time, through cookies or similar technologies. This helps us analyze usage and serve you targeted advertisements.
• Shipping and Fulfillment Partners: If we use external fulfillment services or carriers, they may provide us with updates on deliveries (e.g. tracking information) that include your name and address to complete the delivery of your order.
• Social Media or Integrated Services: If you engage with our content on social media or use features like social login or plugins on our Site, those platforms may share certain information with us according to their privacy policies (for example, your username or profile info if you log in via Facebook/Google, where applicable).

Any personal information we obtain from third parties will be handled in accordance with this Privacy Policy. We do not augment the data we collect with additional data from outside sources beyond what is necessary to provide our Services and as described above.

How We Use Your Information

We use your personal information for the following purposes:

To Process Orders and Provide Services: We use your information to process payments, fulfill and ship your orders, and provide you with the products or services you have requested. This includes sending you order confirmations, receipts, and updates about shipping or deliveries. We also use your data to manage any returns, exchanges, or inquiries about your purchase.

Account Management: If you create an account, we use your information to set up and maintain your account, authenticate you when you log in, and remember your preferences (such as items saved in your cart or wishlist).

Communication: We may use contact information (email, phone number, or mailing address) to communicate with you about your orders and provide customer support. This includes responding to your questions, concerns, or feedback. We may also send you administrative emails for security or policy updates, or to notify you of changes to our Services.

Marketing and Promotional Purposes: With your consent (where required by law), we may use your email or other contact details to send you newsletters, promotions, or offers for our products and related services. We may also show you targeted advertisements on our Site or third-party platforms based on your purchase history or browsing behavior. You can opt out of marketing communications at any time (see Your Rights and Choices below).

Analytics and Improvements: We analyze how users interact with our Site and Services to understand what is working well and what could be improved. Personal information and usage data help us troubleshoot issues, test out new features, and enhance the quality and design of our products, content, and overall user experience.

Advertising and Personalization: We (or third-party advertising partners acting on our behalf) may use data about your visits to our Site and other websites to serve you targeted advertisements for our products. For example, if you visited our Site and looked at a product, you may later see an advertisement for our Site on another website. These activities are often facilitated by cookies or similar tracking technologies (see Cookies and Tracking Technologies below), and you can opt out if you prefer not to receive targeted ads.

Fraud Prevention and Security: We use information to protect our Site and business from fraud, unauthorized activities, and access. For instance, we may use certain data to verify that transactions are legitimate, to monitor for potential fraud or hacking, and to enforce our terms and conditions. This also includes using information to debug and fix errors, and to maintain the security of our network and information systems.

Legal Compliance: We may process your personal information as required to comply with applicable laws and regulations. For example, we retain certain purchase records for tax and accounting obligations, and we may use or disclose information in response to valid legal requests (such as subpoenas or court orders) or to exercise or defend legal claims.

We will not use your personal information for purposes incompatible with those above without your consent. If we need to use your data for a new purpose, we will update this Privacy Policy or seek your permission as required by law.

Cookies and Tracking Technologies

Cookies are small data files stored on your browser or device. Like many websites, we use cookies and similar tracking technologies (such as web beacons, pixels, and device identifiers) to collect and use data about your device and interaction with our Site. This section explains how we use these technologies:

Site Functionality: Some cookies are essential for the Site to function properly. For example, they keep you logged in to your account, remember items in your shopping cart, or enable you to navigate between pages efficiently. These cookies make your browsing experience smoother (for instance, preventing the need to re-enter information on checkout forms).

Preferences: We use cookies to remember your preferences and settings, such as language preferences or whether you’ve seen (and dismissed) certain notifications. This personalizes your experience and makes the Site more convenient to use.

Analytics: We use third-party analytics cookies (e.g., Google Analytics) to understand how visitors find and use our Site. These cookies track things like which pages you visit, how long you stay, and what products or links you click on. The information is collected in aggregate form, which helps us improve the Site’s design, functionality, and content. (For example, analytics data might tell us that a particular FAQ page is rarely visited, indicating we should make it more visible.)

Advertising: We partner with advertising networks and social media platforms (like Google Ads or Facebook) that use cookies and pixels to deliver tailored ads to you on their networks. These tracking technologies allow us to show you ads for Becosmé products on other websites or social media feeds, based on your past interactions with our Site. They also help limit the frequency of ads and measure the effectiveness of our advertising campaigns.

Your Choices for Cookies: Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline some or all cookies, or to prompt you before accepting a cookie from websites. Please note that if you disable or delete cookies, some features of our Site (such as retaining your cart between sessions or remembering your login) may not function properly. Even with cookies disabled, you will still see ads, but they may be less relevant to you.

Cookie Consent Banner: When you first visit our Site, you may see a banner or pop-up about cookie use. Where required by law, we will ask for your consent before using non-essential cookies (such as advertising and analytics cookies). You can adjust your cookie preferences at any time via that banner or through your browser settings.

Global Privacy Control: Our website honors the Global Privacy Control (GPC), which is a browser setting or extension that signals your privacy preferences. If our Site detects a GPC signal from your browser, we will treat it as a request to opt out of the “sale” or sharing of your personal information for targeted advertising purposes associated with that browser or device. (See “Your Rights and Choices” below for more about opt-out rights.) Apart from GPC, we currently do not respond to other Do Not Track (DNT) signals, in accordance with industry standards.

For more detailed information on the specific cookies and tracking technologies our e-commerce platform uses, you can refer to Shopify’s Cookie Policy. This resource lists the cookies deployed to power our online store (for example, cookies for shopping cart functionality, checkout, and analytics).

How We Share or Disclose Information

We understand the importance of your personal information and share it only as necessary to run our business, fulfill our obligations to you, and as permitted by law. We do not sell your personal information for money; however, some data sharing practices (especially for advertising) may be considered a “sale” or “share” under certain privacy laws. The categories of third parties with whom we share personal information include:

Service Providers (Processors):

We share personal information with trusted third-party companies that perform services on our behalf. These include:

• E-commerce Platform: Our Site is hosted on the Shopify platform. Shopify provides the online storefront and database that power our website. Any information you provide (like account and order details) is stored on Shopify’s secure servers. Shopify may process your data to enable platform features (for example, if you use Shop Pay or other Shopify services across different merchants). They handle your data in accordance with their own privacy policies and applicable laws.
• Payment Processors: We use payment gateways (such as credit card processors or PayPal/Shop Pay, etc.) to securely process your payments. Your payment details are transmitted directly to these providers. They use your data to verify and complete transactions. We receive confirmation of payment but do not see your full credit card number or sensitive payment account details.
• Shipping and Fulfillment Partners: In order to deliver your orders, we share your necessary contact details (name and shipping address, and sometimes phone/email for delivery updates) with postal services or courier companies. They use this information solely for shipping and delivery purposes.
• Customer Support Tools: We may use third-party platforms for managing customer emails, live chat, or support tickets. If you contact us or engage in support, the information you provide (contact info and inquiry details) might be processed through those platforms to help us manage and respond to your requests.
• Other Vendors: We might also use cloud storage providers, IT support services, marketing/email service providers, or other consultants. They will only access your information as needed to perform their functions and are contractually obligated to protect it and use it only for the purposes we specify.

Advertising and Analytics Partners:

As described in the Cookies section, we allow certain third parties to collect Usage Data about your online activities through cookies and pixels on our Site. These partners (such as Google, Facebook, or other ad networks and analytics companies) may receive information about your device or browsing behavior. They use this information to provide us with analytics or to serve you with personalized ads on their platforms. For example, we might share a hashed version of your email or phone number with an advertising partner to help identify you as part of an audience to receive our ads on their service. These partners are not allowed to use your personal information for their own unrelated purposes – they use it only to provide services to us (analytics) or as needed to facilitate our advertising campaigns.

Business Transactions:

If we, in the future, consider or undergo a business transaction such as a merger, acquisition, reorganization, or sale of assets, your personal information may be disclosed to potential or actual successors or new owners of our business (including during due diligence). In such cases, we will ensure any recipients of your data commit to privacy protections at least as protective as those in this policy.

Legal and Safety Disclosures:

We may disclose personal information to third parties if we believe in good faith that such disclosure is required to:

• Comply with relevant laws, regulations, legal processes, or enforceable governmental requests (for example, responding to a subpoena or court order).
• Enforce our Terms of Service or other agreements, or to investigate potential violations thereof.
• Detect, prevent, or address fraud, security, or technical issues.
• Protect the rights, property, or safety of Becosmé, our customers, or the public. This could include sharing information with law enforcement or other authorities for safety or fraud prevention.

With Your Consent:

Aside from the cases above, if you direct us to share your information with a third party or consent to a request for data sharing, we will do so. For example, if you use a feature that allows you to share information from our Site to a social media platform, or if you ask us to share your testimonial with others, we will share data in those instances as you have agreed.

No Selling of Personal Information (Notice for California Residents):

We do not sell personal data for monetary compensation. However, some of our use of third-party analytics and advertising cookies may be classified as a “sale” or “sharing” of personal information under California law because it can involve transferring identifiers and internet activity information to third parties (like advertising networks) to use for personalized advertising. California residents have the right to opt out of this kind of data sharing (see “Your Rights and Choices” below for how to opt out).

Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. In general:

• Customer and Order Data: We keep the personal information you provide during a purchase (such as contact details and order history) as long as your account is active or as needed to provide you with our Services. Even if you delete your account or request deletion, we may retain certain transactional records to comply with legal and financial obligations (for example, maintaining records for tax, audit, and accounting purposes). These records are typically kept only for the duration required by law (such as seven years for financial records, depending on jurisdiction).
• Marketing Data: If you have signed up for our newsletter or agreed to receive marketing communications, we will retain your contact details for marketing until you opt out or unsubscribe. Once you opt out, we will stop sending you marketing messages, but may keep your contact information on a suppression list to ensure we honor your opt-out.
• Usage Data: Analytics data collected via cookies/pixels may be retained by us or our third-party analytics providers for a certain period (as determined by those providers’ policies). This data is typically aggregated and not directly identifiable after some time. You can clear cookies from your browser to remove some of the data stored on your device.
• Retention for Disputes or Enforcement: We might retain information for longer if we have an ongoing obligation or legitimate business need to do so. For instance, if there’s a dispute or you owe us money, we may retain relevant information until the issue is resolved. Additionally, we retain data as necessary to enforce our agreements or to establish, exercise, or defend legal claims.

When we no longer have a legitimate need to retain your personal information, we will securely delete or anonymize it. If deletion or anonymization is not feasible (for example, because your personal information is stored in backup archives), we will securely store the information and isolate it from further processing until deletion is possible.

Data Security

We take reasonable measures to protect the confidentiality and security of your personal information. This includes administrative, technical, and physical safeguards designed to protect against unauthorized access, alteration, disclosure, or destruction of data. For example, we use encrypted connections (SSL/TLS) to secure data transmitted between your device and our Site, and we maintain security controls to restrict access to databases and systems containing personal data. However, please be aware that no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security. You can help protect your information by choosing a strong password for your account and keeping it confidential, and by logging out of your account when using a shared device. If you believe your interaction with us is no longer secure (for instance, if you feel that your account has been compromised), please contact us immediately so we can address the issue.

International Users and Data Transfers

Becosmé is based in the United States, and our Site is intended for customers in the U.S. and worldwide. This means your personal information will likely be transferred to and processed in the United States and possibly other countries outside of your home country. For example, data we collect may be stored on servers in the U.S., and some of our service providers (like Shopify or other tech partners) might be located in the U.S. or in other jurisdictions.

The data protection and privacy laws of other countries (including the U.S.) may not be as comprehensive as those in your own country. However, we will take steps to ensure that your personal information receives an adequate level of protection wherever it is processed. If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, we comply with applicable legal requirements for the transfer of personal information to countries outside of the EEA/UK/Switzerland. In such cases, we rely on appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission, to legitimize data transfers. These clauses contractually oblige recipients of your data to protect it in line with European privacy standards. To request more information about our international data transfer practices or to obtain a copy of the relevant safeguards, you can contact us using the details at the end of this policy.

Your Rights and Choices

Depending on your jurisdiction (for example, if you are located in the United States (California) or in the European Union/United Kingdom), you may have specific rights regarding your personal information. We respect all individuals’ privacy rights and provide the following options, to the extent required by applicable law:

• Right to Access / Know: You have the right to request confirmation of whether we are processing your personal information, and to access or receive a copy of the specific pieces of personal information we hold about you. This enables you to know what data we have collected about you.
• Right to Correct: If any of your personal information is inaccurate or incomplete, you have the right to request that we correct or update it. For example, you can ask us to update a wrong email address or change an address on file.
• Right to Delete: You can request that we delete the personal information we have collected from you. Note that we may need to retain certain information for reasons outlined in the Data Retention section (such as completing transactions or complying with legal obligations), but we will honor deletion requests to the fullest extent required by law.
• Right to Data Portability: In some cases, you have the right to request a portable copy of the personal information you have provided to us, in a commonly used electronic format, and to transmit that information to another service provider (where technically feasible).
• Right to Withdraw Consent: Where we rely on your consent to process personal data (such as for marketing emails in jurisdictions that require consent), you have the right to withdraw that consent at any time. Withdrawing consent will not affect the lawfulness of any processing we conducted prior to your withdrawal.
• Right to Opt-Out of Sale/Sharing of Personal Data: If you are a California resident (or under equivalent laws in other states/countries), you have the right to opt out of the “sale” or sharing of your personal information with third parties for targeted advertising. How to Opt Out: You may exercise this right by using the “Do Not Sell or Share My Personal Information” link or option on our Site (if available in the footer or via the cookie banner). You can also enable the Global Privacy Control (GPC) in your browser (as noted above in Cookies and Tracking), which we honor as a valid opt-out signal. Once you opt out, we will not share your data with our advertising partners for targeted advertising on a go-forward basis. (Note: We do not sell data for money, so this opt-out specifically covers data sharing for advertising or similar purposes.)
• Right to Non-Discrimination: We will never discriminate or retaliate against you for exercising any of your privacy rights. This means we will not deny you our goods or services, charge you different prices, or provide a lesser quality of service just because you exercised your privacy rights. (In certain cases, if the exercise of your rights results in us having less data, some features – like personalized recommendations – might not function, but we will inform you if that’s the case.)
• Right to Restrict or Object (EU/UK residents): If you are in the EU/UK, you may have the right to restrict our processing of your data in certain circumstances (for instance, if you contest the accuracy of data, you can request we pause processing until it’s resolved). You may also object to processing based on our legitimate interests or for direct marketing purposes. If you object, we will consider your request and stop or modify processing unless we have compelling legitimate grounds to continue (or as otherwise permitted by law).
• Appeal (Virginia and other U.S. states): If you are in a region that grants a right to appeal our decisions regarding your privacy requests (for example, some U.S. state laws), you can contact us to appeal if you believe we have wrongly denied any of your requests. We will review and respond within the time frame required by law.

Exercising Your Rights: To exercise the rights applicable to you, please contact us using the information provided in the Contact Us section below. Please specify which right you wish to exercise and provide us with enough information to verify your identity. We may need to request additional information from you to confirm your identity (such as confirming a code sent to your email, or asking for details about your last transaction) before we can fulfill your request. If you have an account with us, we may ask you to make the request through your logged-in account for verification purposes. If you prefer, you may designate an authorized agent (such as an attorney or someone you trust) to submit requests on your behalf. If you do so, we will need proof that the agent is authorized to act for you (for example, a written authorization or power of attorney) and we may still ask you to verify your identity directly. We will respond to privacy requests within the timeframe required by applicable law (generally within 30-45 days). If we need more time, we will let you know the reason and extension period in writing. Keep in mind that certain rights may not apply to you depending on where you live or the context of the request – we will inform you if that is the case. For instance, if you are not a resident of California or an EU/UK individual, the specific rights of those jurisdictions might not apply, but we will do our best to honor general requests about your data whenever possible.

Opting Out of Marketing Emails: Regardless of jurisdiction, you can always opt out of our promotional emails by clicking the “unsubscribe” link at the bottom of those emails or by contacting us. Even after you opt out of marketing messages, you may continue to receive transactional emails from us (such as order confirmations or shipping updates) and other non-promotional communications related to your use of our Services.

Children’s Privacy

Our Site and Services are not directed to children, and we do not knowingly collect personal information from individuals under the age of 13 (and in certain jurisdictions, under the age of 16). If you are under 13, please do not provide any personal information to us. If we learn that we have inadvertently collected personal data from a child under the applicable minimum age without proper consent, we will take steps to delete that information as soon as possible. If you are a parent or guardian and believe we have collected information about a minor inappropriately, please contact us so we can promptly investigate and address the issue.

Changes to This Privacy Policy

We may update or revise this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make changes, we will post the updated Privacy Policy on this page and update the “Last Updated” date at the top. If changes are significant or required by law, we may also notify you by additional means – for example, by sending an email to the address associated with your account or by placing a prominent notice on our Site prior to the change becoming effective. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our Site or Services after any changes to this Privacy Policy constitutes your acceptance of the updated terms (to the extent permitted by law).

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us using the details below. We will do our best to address your inquiry promptly and thoroughly.

Becosmé – Privacy Team
Email: becosmepro@gmail.com
Mailing Address: 17604 Francavilla Drive, Livonia, MI 48152, USA

Thank you for trusting Becosmé with your personal information. Your privacy is important to us, and we are committed to safeguarding it.